What AdrIon is

"AdrIon" is an umbrella trademark which symbolises the Adriatic - Ionian macro-area (Adr+Ion). AdrIon is first and foremost a metaphor of the union of the two seas and an expression of the area's "union in multiplicity".

The union is reflected in the paramount importance of the sea in the shared historical heritage that is firmly rooted in the classical Greek and Roman culture; the multiplicity is given by the peculiarities of each area's tourist offer, by the uniqueness of the natural landscapes, by the variety of the local traditions, by the richness of the cuisines and local food products.

These abstract concepts are represented in the "Adrion – Adriatic and Ionian Lands" logo. It draws inspiration from a Corinthian column, whose shaft recalls a Roman amphitheatre and whose capital reminds of a wave of the sea.

The brand is a "Typical Geographical Indication", which is representative of a common identity which is strongly shared and is also an expression of the "will to be together" of the Chambers of Commerce of the Adriatic and Ionian area. The Chambers of Commerce are located in all the countries that are around the two seas: Albania, Bosnia-Herzegovina, Croatia, Italy, Montenegro, Greece, Slovenia.

Within the Forum of the Chambers of Commerce of the Adriatic and Ionian Area the Tourism Workgroup aims at promoting the Adriatic and Ionian as a single tourist destination.

The "AdrIon" trademark is owned by the Forum, whom through the logo intends to:

• help private tourism operators to have more strength and support from the institutions when they propose the destination on international circuits;
• support the weaker tourist areas in their ambition to grow, through the connection with other areas that have a stronger tourism tradition;
• give consumers/tourists the immediate identification of the services and products in the area.

Only those organisations that promote the Adriatic-Ionian tourism area in an integrated and global way and that with their activity share the provisions of the mission of the trademark are allowed to adopt and use the "AdrIon" logo.